Saturday, December 21, 2019

History Development And Growth Of Hyundai Motors - 1634 Words

History Development and Growth of Hyundai Motors Hyundai Motor Company is an international automobile design and manufacturing firm which is based in Korea. The company has several subsidiaries with operations in other countries such as America, China, Russia and other smaller sales outlets all over the world. The major focus of the company is in the design, development as well as manufacture of automobiles and also the crucial parts of motor vehicles. It has a close focus in the heavy duty automobiles and also in the passengers’ vehicles. In this paper I wish to carry out a case study of the company’s operations, focusing on the SWOT analysis and the management strategies that are employed to ensure continuity as the market leaders. The method that will be used is the research from the previous works and scrutinizing the company’s decisions and the impacts of such decisions. Hyundai Motors commands a global presence through the above mentioned subsidiaries. In order to maintain its position as a leading car producer in the world, the company engages in a continuous research and development strategy and has a centre in North America, Europe and Japan. The products are sold under the brand name Hyundai and KIA. The company was founded in the year 1967; it released the first model Cortina in collaboration with the British Ford motors. The company focused on research and development and in the year 1075, Korea released its first model car, Pony. In the year 1998, HyundaiShow MoreRelatedSwot Analysis Of Hyundai Motor Company Swot3090 Words   |  13 PagesAssessment Task One Background Case Study 1. 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